I. Presenting your product
A. Marketing vocabulary
Business and marketing use technical terms that you need to master to sound professional. This exercise focuses right on that. Please use some of this vocabulary in the oral section of your project.
Complete the following sentences by selecting one of the terms proposed.
1. Cell phone market .................... is at 100% in many European countries.
2. I'm doing an .................... of consumer trends in cellular markets such as Japan.
3. Every marketer should have an idea of how to build strong .....................
4. We plan to .................... this product in the Spring of 2009.
5. The process of gathering, recording and analyzing of data about customers, competitors and the market is called market .....................
6. Recent market .................... show that there is a considerable increase in the use of our technology in the banking sector.
7. Last year we brought together a team to .................... for a completely new type of car.
8. I don't think we'll have a problem .................... this product. It will almost sell itself.
9. Jane, could you bring me that .................... on the Brazilian biotechnology sector?
10. The .................... ( = statistics/figures) in this report cover three year trends in the manufacturing sector.
11. More and more companies are .................... ( = accepting/doing) email marketing, although it's still considered a less sophisticated way to market a product or service.
12. We have to work on our brand name ..................... 55% of consumers have never even heard of us!
13. Our marketing software will help you track .................... results correctly.
14. We want our image in the .................... to be strong, positive, and compelling.
15. Brand-.................... occurs more often when there are big differences between brands.
16. It is important to create ads that will ..................... ( = be different)
17. We hope to increase our .................... ( = our percentage of sales on the market) to 20 percent within 3-4 years.
18. Buying .................... ( = the rate at which customers buy something) is lower for office furniture than for office supplies.
19. A .................... found that price was the most important consideration when buying a cell phone.
20. In the next six months, we have to .................... to increase our brand's equity ( = worth).
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